News is a common driver of the financial markets and for most terminal subscribers being able to easily access the news driving the markets is of utmost importance. We often hear feedback related to the volume of the news available on the Bloomberg Terminal as a huge selling point, yet narrowing it down to just the most relevant news can be daunting. We created a stepped process that walks you through the various types of news Bloomberg offers allowing you to narrow down to only the news that is most relevant to your interests and the financial markets you cover, without missing larger, global macro news events.
Can we create a simple way for subscribers to create a targeted News Feed for their Launchpad (a framework that allows Terminal applications to be saved on to your desktop for monitoring throughout the day), allowing them to keep up to date with only the news most important to their role?
Lead & sole interaction designer, responsible for product direction & development, directing UX Research efforts, interaction design, prototyping, and build support.
Fall 2017 - Spring 2018
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