Brand & Logo Development
overview
Logos and branding guidelines I've created over the past decade. The work presented here was completed as personal projects, freelance contract jobs, or in previous full-time agency positions. Projects varied from one-off individual logos to an entire suite of primary logo, secondary logo, wordmark, and full visual design specs and brand guidelines.
My Role
Varied. For some logos/brands I acted as the sole visual designer while others as a member of a team, iterating on alternate versions in collaboration with the client.
2008 - 2022
American Outlaws
Fort Myers
A local chapter of the US Soccer Supporter group I co-founded and created a visual identity for. Various iterations of the the logo was used for advertising (digital and print) and for merchandise. Displayed below is a custom scarf design created for chapter members to represent their chapter at games, intended to be sold at watch parties.
Southwest Florida
HopHeads
A social club based out of Fort Myers, Florida I also co-founded and created a visual identity for. The logo and wordmark is primarily used for the website which showcases local and state craft beer news and events (bottle releases, new breweries, mew offerings, etc.). Assets are also used for Digital Advertising to direct traffic to the website.
Green Mountain
Fitness
Freelance Project for a personal trainer with close ties to Vermont, the green mountain state. Along with offering personal fitness sessions, the client also offered dog walking. A secondary brand for the backside of the business card was created which advertised the additional service offered.
Lively Pittsburgh
I was part of a student project for a new organization in Pittsburgh focused on planning events for the retired and eldery to keep them active and healthy. The ultimate deliverable for the project was a design spec for a website where you could access a listing of events and details about the organization. As a secondary aspect of the project we also created a visual identity for the new brand and established as a team and with the client a name for the startup. Once we agreed upon the name, with my experience in logo development and branding I built out the visual identity and created the logo.
Ponder Lounge
Agency client who was in the process of creating a web portal for adolescents which offered writing prompts in an effort to develop create writing as a hobby.
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